Post by account_disabled on Jan 2, 2024 10:07:46 GMT
Charoen Pokphand Foods Public Company Limited or CPF celebrates its 10th anniversary of delivering the perfect soft, fragrant, juicy deliciousness of premium grade pork “CP-Kurobuta Black Pork” to people. Thailand is ready to continue building trust. Reinforcing its status as King of Pork through strong sales channels, both B2B and B2C. Ms. Jinta Chitthisin, General Manager of Marketing, Charoen Pokphand Foods Public Company Limited or CPF, said, “CP-Kuro black pork Buta” is a Strategic Product of CP brand products. It is a premium ingredient that top chefs trust with 4 unique characteristics. The flesh is a beautiful dark color, soft, juicy, and has a uniquely delicious aroma. and delicious, mellow taste Confident that the market will respond well to top chefs. and Thai consumers And there is a trend of a continuous increase since it was released since the beginning of 2010, along with modern consumer behavior that places more emphasis on the quality and deliciousness of pork. This year, we will continue to deliver “CP-Kuro Black Pork” Buta” which is the only licensed product of CPF fully developed through
the development of every sales channel. Currently, the distribution channels of Black Pork CP-Kurobuta The majority, 70 percent, are customers of leading restaurants across the country, with more than 2,000 branches nationwide, such as Santa Fe, Momo Paradise, BBQ Plaza. MK Suki Shop, etc. These shops have brought CP-Kurobuta black pork. Cooked as a recommended menu of the restaurant and received good response and has a tendency to grow further. while the other 30 percent is the distribution channel through leading modern trade. including CP Fresh Mart Most recently, it has been trusted and has been sold in Donki department stores. which consumers can choose to buy products Fresh and semi-finished, ready to cook in a variety of formats. At the shop, there will be experts available to cut the meat as needed. and give advice on menus and cooking methods that are diverse and delicious Since the launch of the product in 2010, with its softness and juiciness that is more than general pork, CP-Kurobuta black pork Therefore, it is continuously increasing in popularity among Thai consumers.
This year, CPF has moved forward with marketing and public relations. To reinforce to consumers the uniqueness and premiumness of being the King of Pork of black pork. CP-Kurobuta has increased, with leading chefs from famous restaurants coming out to certify the quality of black pork. CP-Kurobuta As well as organizing various promotional activities throughout the year, such as the “CP-Kurobuta Black Pork Festival” activity with more than 500 participating stores so that customers can experience the deliciousness of pork. Black CP-Kurobuta fully throughout August-October 2019, Dr. Sajja Khangsuk, Senior Deputy Managing Director CPF Pig Breeding Research, Development and Improvement Department said that CPF is a leader in research, development WhatsApp Number List and improvement of pig breeds that are internationally accepted and "CP-Kurobuta Black Pig" is one. In product innovation that the company has developed for more than 10 years, starting from selecting the best special breeds. which is the same species as the Kagoshima Prefecture black pig. To develop a breed suitable for the environment in Thailand, resulting in the CP-Kurobuta black pig. that has a unique identity In addition, we place importance on every step of meticulous parenting. Suitable for pigs in each age group. To make pigs healthy, strong, disease-free, raised in a closed system farm with world-class standards according to the principles of Food Safety, with proper temperature and environment control.
There is good protection against disease. Free from red meat accelerators Safe for consumption From the characteristics of the breed and the rearing that uses special food formulas that are 100% grains, no animal protein, resulting in CP-Kurobuta black pigs has outstanding features The meat is a beautiful dark color and is juicy and shiny. The meat is 30% softer than normal pork from the fine muscle fibers. and is highly juicy With genes that have the ability to hold water Helps reduce the time for boiling or stewing less than normal pork. Has a unique fragrance of deliciousness. Both caramel scent Cinnamon scent and the sweet smell of honey Very meticulous and has a delicious, mellow taste With a tighter protein structure With a vision to become the “Kitchen of the World,” CPF places great emphasis on excellence in the production standards of quality meat protein. nutritious Through a production process that has world-class standards Clean and hygienic To give consumers the utmost confidence in the safety and nutritional value of the product. It is one of CPF's missions to conduct business ethically and with continuous social and environmental responsibility./
the development of every sales channel. Currently, the distribution channels of Black Pork CP-Kurobuta The majority, 70 percent, are customers of leading restaurants across the country, with more than 2,000 branches nationwide, such as Santa Fe, Momo Paradise, BBQ Plaza. MK Suki Shop, etc. These shops have brought CP-Kurobuta black pork. Cooked as a recommended menu of the restaurant and received good response and has a tendency to grow further. while the other 30 percent is the distribution channel through leading modern trade. including CP Fresh Mart Most recently, it has been trusted and has been sold in Donki department stores. which consumers can choose to buy products Fresh and semi-finished, ready to cook in a variety of formats. At the shop, there will be experts available to cut the meat as needed. and give advice on menus and cooking methods that are diverse and delicious Since the launch of the product in 2010, with its softness and juiciness that is more than general pork, CP-Kurobuta black pork Therefore, it is continuously increasing in popularity among Thai consumers.
This year, CPF has moved forward with marketing and public relations. To reinforce to consumers the uniqueness and premiumness of being the King of Pork of black pork. CP-Kurobuta has increased, with leading chefs from famous restaurants coming out to certify the quality of black pork. CP-Kurobuta As well as organizing various promotional activities throughout the year, such as the “CP-Kurobuta Black Pork Festival” activity with more than 500 participating stores so that customers can experience the deliciousness of pork. Black CP-Kurobuta fully throughout August-October 2019, Dr. Sajja Khangsuk, Senior Deputy Managing Director CPF Pig Breeding Research, Development and Improvement Department said that CPF is a leader in research, development WhatsApp Number List and improvement of pig breeds that are internationally accepted and "CP-Kurobuta Black Pig" is one. In product innovation that the company has developed for more than 10 years, starting from selecting the best special breeds. which is the same species as the Kagoshima Prefecture black pig. To develop a breed suitable for the environment in Thailand, resulting in the CP-Kurobuta black pig. that has a unique identity In addition, we place importance on every step of meticulous parenting. Suitable for pigs in each age group. To make pigs healthy, strong, disease-free, raised in a closed system farm with world-class standards according to the principles of Food Safety, with proper temperature and environment control.
There is good protection against disease. Free from red meat accelerators Safe for consumption From the characteristics of the breed and the rearing that uses special food formulas that are 100% grains, no animal protein, resulting in CP-Kurobuta black pigs has outstanding features The meat is a beautiful dark color and is juicy and shiny. The meat is 30% softer than normal pork from the fine muscle fibers. and is highly juicy With genes that have the ability to hold water Helps reduce the time for boiling or stewing less than normal pork. Has a unique fragrance of deliciousness. Both caramel scent Cinnamon scent and the sweet smell of honey Very meticulous and has a delicious, mellow taste With a tighter protein structure With a vision to become the “Kitchen of the World,” CPF places great emphasis on excellence in the production standards of quality meat protein. nutritious Through a production process that has world-class standards Clean and hygienic To give consumers the utmost confidence in the safety and nutritional value of the product. It is one of CPF's missions to conduct business ethically and with continuous social and environmental responsibility./