Post by account_disabled on Dec 28, 2023 3:44:18 GMT
Making Science , a technology and digital marketing consultancy specializing in e-commerce and digital transformation, has announced the acquisition of Nara Media in the United Kingdom and a majority stake in the company Celsius in France, two agencies specialized in digital marketing and technology as part of your growth strategy. In 2020, the consulting firm debuted at Euronext Growth Paris to develop its international growth and continue implementing its strategic plan with the aim of expanding to 20 markets in the next 5 years. In the words of José Antonio Martínez Aguilar, CEO of Making Science , “ These additions will allow us to strengthen our services in application and programmatic marketing; fields that will grow exponentially in the coming years around the world. This union provides us with access to key clients in the United Kingdom and France, and will allow us to respond to growing needs with a unique offer in these new markets.
In this sense, these operations will provide Making Science with an EBITDA of 1.7 million euros and will strengthen its presence in the French and British markets .” Celsius will complement Making Science's expertise Phone Number List in programmatic through Loyal, a specialized agency, in which Celsius owns 100% of the shares . Likewise, the French company will provide the latest innovations in search and its ability to activate all the optimization levers for its campaigns in line with the services that Making Science already offers in Spain. With this move, the company hopes to offer the French market its expertise in cloud, e-commerce and digital solutions, while providing service in its local market to the French clients with whom it operates from Spain such as Carrefour, PSA Peugeot, L'Oreal or BNP , among others.
This agreement will allow us to raise the level of our services to those of other leading markets in Europe . The alliance represents an opportunity for us to lead the process of implementing big data in marketing alongside an expanding partner like Making Science ,” says Jérôme Cauchard, co-founder of Celsius. For its part, Making Science will export its ecommerce and AdTech products to the United Kingdom, among which its NILO platform, and Google Marketing Platform and Advanced Analytics stand out. “ The world of marketing can no longer be understood without big data. Making Science's expertise in technology applied to marketing and in the development of our own tools provides us with great value as a company, especially for its pioneering services in the application of artificial intelligence.
In this sense, these operations will provide Making Science with an EBITDA of 1.7 million euros and will strengthen its presence in the French and British markets .” Celsius will complement Making Science's expertise Phone Number List in programmatic through Loyal, a specialized agency, in which Celsius owns 100% of the shares . Likewise, the French company will provide the latest innovations in search and its ability to activate all the optimization levers for its campaigns in line with the services that Making Science already offers in Spain. With this move, the company hopes to offer the French market its expertise in cloud, e-commerce and digital solutions, while providing service in its local market to the French clients with whom it operates from Spain such as Carrefour, PSA Peugeot, L'Oreal or BNP , among others.
This agreement will allow us to raise the level of our services to those of other leading markets in Europe . The alliance represents an opportunity for us to lead the process of implementing big data in marketing alongside an expanding partner like Making Science ,” says Jérôme Cauchard, co-founder of Celsius. For its part, Making Science will export its ecommerce and AdTech products to the United Kingdom, among which its NILO platform, and Google Marketing Platform and Advanced Analytics stand out. “ The world of marketing can no longer be understood without big data. Making Science's expertise in technology applied to marketing and in the development of our own tools provides us with great value as a company, especially for its pioneering services in the application of artificial intelligence.