Post by account_disabled on Sept 10, 2023 9:26:10 GMT
Sometimes ignoring competition is a symptom of maturity, other times facing it with a strategy is the only way to overcome the unconscious need to compare oneself with others.
For this reason it is not possible to follow the crowd and differentiate yourself at the same time, you must have clear reasons why a customer should choose your product . Net of the quality offered, we can consider all the products comparable in the particular portion of the market in which they are found, therefore the only added value that can motivate the growth of brand loyalty lies in the brand .
The concept of Marketing Distinguo is the answer at the end of the path we are called to follow to avoid the constant search to reproduce someone else's ideas and models.
Let's start by focusing on what the differences are between Phone Number List our own and other people's products/services, not in terms of quality , but of identity . In this process, it is the people before the product or service that are at the center of the brand awareness experience.
Let's use investigation as a marketing analysis tool and take a website as an example. On the initial screen the site presents a claim , the first text we read and which is generally used to attract attention.
Step one: start from the cliché.
Take the word innovation or innovative from the claim of a company that designs and produces the most advanced robotic systems for the mechanical industry.
Step two: find the differences.
What makes this company innovative? Do you have any patents or use any special procedures that no one else has?
If the answer is yes, take note of the exact number, update status and quality of these specific patents or procedures.
Does the company in question have a research and development team? How many engineers does it have? How many projects have they successfully launched?
Then we continue by examining the employees, whether they possess specific skills that can be considered a concrete value to your consumers. Do all these skills make you unique in the market?
Last step: Put together your notes.
Result: “80% of our engineers are focused on R&D: 4 new patents in the last two years”.
Typically, all the brand information and the unique combination of elements that distinguish the brand are characteristics already before the eyes, but difficult to grasp due to distraction or superficiality.
At this point my advice is to constantly commit to implementing changes in every aspect of the brand and only then go and get to know the foreign market .
The Unique Selling Proposition , i.e. the unique sales topic on which the advertising campaign is based, must be adapted to the nature of the reference market. Change the approach, not the identity.
For this reason it is not possible to follow the crowd and differentiate yourself at the same time, you must have clear reasons why a customer should choose your product . Net of the quality offered, we can consider all the products comparable in the particular portion of the market in which they are found, therefore the only added value that can motivate the growth of brand loyalty lies in the brand .
The concept of Marketing Distinguo is the answer at the end of the path we are called to follow to avoid the constant search to reproduce someone else's ideas and models.
Let's start by focusing on what the differences are between Phone Number List our own and other people's products/services, not in terms of quality , but of identity . In this process, it is the people before the product or service that are at the center of the brand awareness experience.
Let's use investigation as a marketing analysis tool and take a website as an example. On the initial screen the site presents a claim , the first text we read and which is generally used to attract attention.
Step one: start from the cliché.
Take the word innovation or innovative from the claim of a company that designs and produces the most advanced robotic systems for the mechanical industry.
Step two: find the differences.
What makes this company innovative? Do you have any patents or use any special procedures that no one else has?
If the answer is yes, take note of the exact number, update status and quality of these specific patents or procedures.
Does the company in question have a research and development team? How many engineers does it have? How many projects have they successfully launched?
Then we continue by examining the employees, whether they possess specific skills that can be considered a concrete value to your consumers. Do all these skills make you unique in the market?
Last step: Put together your notes.
Result: “80% of our engineers are focused on R&D: 4 new patents in the last two years”.
Typically, all the brand information and the unique combination of elements that distinguish the brand are characteristics already before the eyes, but difficult to grasp due to distraction or superficiality.
At this point my advice is to constantly commit to implementing changes in every aspect of the brand and only then go and get to know the foreign market .
The Unique Selling Proposition , i.e. the unique sales topic on which the advertising campaign is based, must be adapted to the nature of the reference market. Change the approach, not the identity.