Post by sinthiya007 on Nov 7, 2024 5:04:49 GMT
Nowadays, most businesses, when implementing a digital marketing strategy, think first about social media.
However, when we look at the audience and the level of sales conversions, social networks still leave a lot to be desired compared to Email Marketing.
You've probably seen in countless reports that Email Marketing is the channel that presents the highest ROI.
Furthermore, this channel allows you to maintain a on page seo service relationship with your contacts , which is an essential factor for the success of any business.
Where to start?
At this point you may be asking yourself: Ok, Email Marketing is a key factor for any business, but how can I take advantage of this channel? What steps should I follow?
As we have already mentioned, Email Marketing is the channel that presents the highest ROI. However, to maximize this indicator it is necessary to follow good practices.
This guide will walk you through the process of getting started with Email Marketing and help you achieve your business goals.
Step 1: Choose the Right Email Marketing Software
When starting with Email Marketing avoid using free Email Marketing Software as you will be using a shared IP.
Therefore, by using a shared IP you will be sharing the reputation, whether it is good or bad.
Therefore, the best option is to invest in software dedicated to Email Marketing that has all the necessary tools to create successful campaigns.
But before you start looking, check out some of the must-have tools for the software:
Landing Pages - this tool will be the main gateway to capturing subscribers and, thus, building your email list.
Templates - Templates will help you keep your content visually appealing, both in terms of design and copy. Combining these two key factors will make your campaigns successful.
Tracking - we can only know whether a campaign performed well or not if we are aware of key metrics, such as Open Rate or Click Rate.
Integrations - The software you choose should allow integration with other applications that drive your business. For example, by integrating your system with WordPress, new subscriptions made on your website will automatically be added to your email list.
Automation - This tool is essential as it allows you to automatically send the right messages to your subscribers at the right time. For example, through email automation you can send a welcome email to new subscribers who have joined your list.
Segmentation - We all like to feel like an email was sent exclusively to us, right? Segmentation allows you to send personalized emails based on information you have about your audience, such as age, gender or the type of behavior they have performed with your business.
A software with all the indicated features
An Email Marketing software that offers all these features and more is Closum.
Closum is an Inbound Marketing software that allows you to capture, manage and nurture all your contacts in the best way possible.
In addition, it offers a series of templates for both Landing Pages and Newsletters, which allow you to adapt them in the best way possible to your business.
However, when we look at the audience and the level of sales conversions, social networks still leave a lot to be desired compared to Email Marketing.
You've probably seen in countless reports that Email Marketing is the channel that presents the highest ROI.
Furthermore, this channel allows you to maintain a on page seo service relationship with your contacts , which is an essential factor for the success of any business.
Where to start?
At this point you may be asking yourself: Ok, Email Marketing is a key factor for any business, but how can I take advantage of this channel? What steps should I follow?
As we have already mentioned, Email Marketing is the channel that presents the highest ROI. However, to maximize this indicator it is necessary to follow good practices.
This guide will walk you through the process of getting started with Email Marketing and help you achieve your business goals.
Step 1: Choose the Right Email Marketing Software
When starting with Email Marketing avoid using free Email Marketing Software as you will be using a shared IP.
Therefore, by using a shared IP you will be sharing the reputation, whether it is good or bad.
Therefore, the best option is to invest in software dedicated to Email Marketing that has all the necessary tools to create successful campaigns.
But before you start looking, check out some of the must-have tools for the software:
Landing Pages - this tool will be the main gateway to capturing subscribers and, thus, building your email list.
Templates - Templates will help you keep your content visually appealing, both in terms of design and copy. Combining these two key factors will make your campaigns successful.
Tracking - we can only know whether a campaign performed well or not if we are aware of key metrics, such as Open Rate or Click Rate.
Integrations - The software you choose should allow integration with other applications that drive your business. For example, by integrating your system with WordPress, new subscriptions made on your website will automatically be added to your email list.
Automation - This tool is essential as it allows you to automatically send the right messages to your subscribers at the right time. For example, through email automation you can send a welcome email to new subscribers who have joined your list.
Segmentation - We all like to feel like an email was sent exclusively to us, right? Segmentation allows you to send personalized emails based on information you have about your audience, such as age, gender or the type of behavior they have performed with your business.
A software with all the indicated features
An Email Marketing software that offers all these features and more is Closum.
Closum is an Inbound Marketing software that allows you to capture, manage and nurture all your contacts in the best way possible.
In addition, it offers a series of templates for both Landing Pages and Newsletters, which allow you to adapt them in the best way possible to your business.